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Target partners with Honeyfund to add cash gifts to its wedding registry

The team responsible for building Target’s online registry saw Honeyfund appear on “Shark Tank,” and thought it would be cool to integrate the honeymoon registry service into Target’s own. Today, that integration has gone live across Target’s website, mobile web and in the dedicated Target registry app. The retailer tells TechCrunch that the decision to partner with Honeyfund has to do with it being an established name in the gift registry business, and its popularity with today’s consumers. Founded back in 2006, the online registry lets friends and family give the marrying couple cash-based gifts – like funds for travel, for honeymoon-related outings and activities, for a down payment on a house, or anything else they like. With the Target partnership and newly launched Honeyfund integration, couples can now register for everything they want – including both physical gifts and cash gifts – from a single destination. In theory, this could help Target retain customers who may have otherwise opted to go non-traditional – but increasingly more popular – cash gift route alone. It could also present a challenge to rival gift registry services from startups, like Zola . Target says its deal with Honeyfund is only a partnership – no money is exchanging hands, nor does this constitute a financial investment on the retailer’s part. However, it’s not the first time that Target has leveraged third-party technology to enhance its consumer-facing products. For example, the company last fall added Pinterest’s visual search tool to its website and mobile app. That visual search feature today can recommend products to add to a registry based on a photo snapped from a smartphone.

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What Pancake Day and the royal wedding have in common

Both channels would broadcast interviews with members of the public, which they could then use to describe the national mood.  That study concluded that “ordinary members of the public legitimised the event’s significance” and that these interviews “functioned to invite the viewer to participate, to integrate themselves with this ‘centre’ of festivity.”  Pancake Day is as much about us as it is about the pancakes. We care about Pancake Day because everybody else cares about Pancake Day, because we prefer eating to working, and because it gives us a sense of belonging.  There are also practical reasons for dressing up something fairly trivial in ritual and tradition.  A study published in Psychological Science in 2013  found that rituals before eating makes food taste better. One experiment conducted asked half the participants to break a chocolate bar in half first before eating it, while the other group were instructed to eat it as normal. The researchers found that those who had first broke the chocolate bar in half reported it to be more delicious. This may explain why pancakes taste especially good today, or why turkey does on Christmas Day. Similarly, while republicans may be left cold by enthusiasm for the marriage of two people among 60 million, those who have already bought their monarchist tickets will derive real pleasure from the pageantry of the show, without any of the stress involved in a real wedding. Indeed, the modern royal wedding, like the modern Pancake Day, asks very little of the country. It is ridiculous, but, despite the efforts of republicans, largely uncontroversial. In contrast to soul-searching events like Valentine's Day, there are no expectations to live up to, and no hopes to be dashed.  “Here's How Prince George Is Celebrating Pancake Day,” gushed Elle in 2017 . Two faintly ridiculous traditions collide – for those who need something to cheer up the dark days of February, it’s the perfect mix.  PHOTO: DAVID LEVENE/ GUARDIAN NEWS & MEDIA LTD The rapid rise of Laura Pidcock – the Labour MP tipped as a possible successor to Corbyn The 30-year-old newcomer loathes “the exoticisation of the working class” in politics.

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